Three weeks ago, I launched a survey of reader preferences. Twenty-five people responded to the survey, selecting all of the formats or devices that they like to read on. Here are the results!
I was a bit surprised to see Kindle beat out print given that respondents had the option of choosing both, but there you go, the digital revolution dominates the reader marketplace these days!
Looking at it another way, Kindle pulled in 46% of the readers, print 37%, with all others trailing far behind.
Digging down a little deeper, I took a look at the individual responses. Thirteen of the twenty-five respondents indicated that they read on more than one device, and three of those selected three different devices.
The three responses with three formats surprised me. Why? Because these three respondents read on Kindle, Print, and Nook, and all three formats are mutually exclusive! You can't read print on a Kindle, or Kindle on a Nook, or Nook in print. Which means that these respondents are potentially purchasing a single book in all three formats. Or, even if not purchasing each format, they aren't loyal to a single distributor since Amazon doesn't sell Nook compatible books.
[Note: I'm intentionally ignoring the black market of pirating books, or ripping them from one format to another. It's simpler this way.]
Now, obviously, this is not a scientific sample with statistical significance. It only relates to my personal audience, and even then the sample size is too small to make generalizations over the population. But it's interesting data, nonetheless, and just goes to show that it pays to have your book listed in multiple formats, with multiple retailers.
My next question: for those that recreationally read both digitally and in print, how much time (as a percent) would you estimate you read in each? (Survey coming soon!)
What do you think? Does this survey seem realistic to the market as you know it?